Two of the country's most innovative experts construct a landmark paradigm for health in America.
THE PLEASURE TRAP
Every once in a while, a landmark book on health comes along that’s so original and innovative, it makes you reconsider your fundamental beliefs about the subject. After reading it, you find yourself questioning behaviors that all of your life you had taken for granted were good for you, until now. THE PLEASURE TRAP: Mastering The Hidden Force That Undermines Health and Happiness by Douglas Lisle, Ph.D., and Alan Goldhamer, D.C., is such a book.
A wake-up call to even the most health conscious Americans, it boldly challenges conventional wisdom about sickness and unhappiness in today’s contemporary culture and offers groundbreaking solutions for achieving change. Authors Douglas Lisle, Ph.D., and Alan Goldhamer, D.C., two of the nation's most courageous and outspoken experts, provide a fascinating new perspective on how modern life can turn so many smart, savvy people into the unwitting saboteurs of their own well-being.
Inspired by original research, comprehensive clinical studies, and their successes with thousands of patients, the authors construct a new paradigm for the psychology of health, offering fresh hope for anyone stuck in a self-destructive rut. Integrating principles of evolutionary biology with trailblazing, pro-active strategies for wellness, they argue that people who are chronically overweight, miserable, or junk food junkies aren’t that way because they’re lazy, undisciplined, or stuck with bad genes. They reveal that they are victims of a primal dilemma that harkens back to our prehistoric past called The Pleasure Trap.
Dr. Douglas Lisle, who has spent the last two decades researching and studying this evolutionary syndrome, explains that all of us inherit innate incentives from our ancient ancestors that he terms The Motivational Triad: the pursuit of pleasure; the avoidance of pain; and the conservation of energy. Unfortunately, in present day America’s convenience-centric, excess-oriented culture where fast food, recreational drugs, and sedentary shopping have become the norm, these basic instincts that once successfully insured the survival and reproduction of man many millennia ago, no longer serve us well. In fact, it’s our unknowing enslavement to this internal, biological force embedded in the collective memory of our species that is undermining our health and happiness today.
The authors point out that all of us, because of The Motivational Triad, are wired for self-sabotage until we get a firm handle on how these primitive drives specifically betray us in our daily lives, and then learn how to transcend their grip. For example, instead of eating whole natural foods that admittedly require more effort to buy and prepare, most of us, explain Doctors Lisle and Goldhamer “conserve our energy” by “pursuing the pleasures” of the easily accessible “insta-fare” that promises loads of sugar, fat, and refined carbohydrates. Contrary to popular belief, over-eating has nothing to do with a lack of will power or low self-esteem, insist the authors. The typical American diet, so replete with processed foods, actually fools the senses, leaving people vulnerable to over-consumption.
Doctors Lisle and Goldhamer also examine many other unhealthy habits such as drug and alcohol abuse, sex addiction, and gambling, explaining that these too are the result of being caught in The Pleasure Trap, and that when people stop blaming themselves and others for their frustrating circumstances, and instead focus on reclaiming their power, that’s when their lives will change.
In THE PLEASURE TRAP, Doctors Douglas Lisle and Alan Goldhamer provide detailed advice on how to recognize the patterns of this trap in your own life and overcome its negative influence. They explain:
In addition, the authors address with candor and acumen some of the most frequently debated issues in health. Some of those topics include:
THE PLEASURE TRAP also
features The Point System, a comprehensive personal quiz developed by the
authors that gives readers a barometer for measuring their own diet and
lifestyle choices. “THE PLEASURE TRAP focuses on telling people what they
actually need to know instead of what they want to hear,” states Dr. Lisle.
“Our objective is to create an awareness of the real price of modern living
that no one ever talks about and empower readers with the tools they need to
redirect their health, and in turn, rediscover the happiness and well-being
that is their birthright.”
Orders for The Pleasure Trap may be placed online at The TrueNorth Health Store.